Doing good for customers
Many companies claim to be purpose-driven. While this is noble, it is important that this is evident in the way they proactively do good for their customers.
How to build customer trust (Part 4)
Discover the five disciplines applicable across three key business activities that are essential to master you if want to build customer trust.
How to build customer trust (Part 3)
Customer trust increases when customers perceive that a company has their best interests at heart. It is more profitable for a company to proactively do what is best for the customer, even when customers don’t realise it.
How to build customer trust (Part 2)
Discover ways to proactively build customer trust by practically monitoring honesty, integrity and fairness.
How to build customer trust (Part 1)
The cost of poor customer trust is too high. Take this first fundamental step towards proactively building customer trust.
Building customer trust: What are we missing?
Those endeavouring to increase customers’ levels of trust need to know how to increase their reliability as a company and the customer’s perceptions thereof. See the four pillars of company reliability and what we can do to improve customer trust.