In a nutshell, customer ethics is about two things: (a) Being acutely conscious about what is right for one’s customers in a variety of situations and (b) Ensuring that the structures and norms are in place to support the choice and execution of that which is right.
Holding on to customers is an investment worth making and one of the most effective marketing strategies available. Here are four tips expressed as 3R’s and a P (RRRP) that will help you hold on to your customers more effectively.
Everyone says customer feedback is valuable but not everyone takes action to extract the value from the feedback they already have through customer complaints.
Discover the five disciplines applicable across three key business activities that are essential to master you if want to build customer trust.
Customer trust increases when customers perceive that a company has their best interests at heart. It is more profitable for a company to proactively do what is best for the customer, even when customers don’t realise it.
Discover ways to proactively build customer trust by practically monitoring honesty, integrity and fairness.
