Doing good for customers
Many companies claim to be purpose-driven. While this is noble, it is important that this is evident in the way they proactively do good for their customers.
Keep complaints from spreading – HBR
The risk of reputational damage of poorly managed complaints is too high to ignore, as Harvard Business Review explains. Manage complaints more profitably.
What about customer ethics?
In a nutshell, customer ethics is about two things: (a) Being acutely conscious about what is right for one’s customers in a variety of situations and (b) Ensuring that the structures and norms are in place to support the choice and execution of that which is right.
How to hold on to your customers
Holding on to customers is an investment worth making and one of the most effective marketing strategies available. Here are four tips expressed as 3R’s and a P (RRRP) that will help you hold on to your customers more effectively.
Is customer feedback valuable to you?
Everyone says customer feedback is valuable but not everyone takes action to extract the value from the feedback they already have through customer complaints.
How to build customer trust (Part 4)
Discover the five disciplines applicable across three key business activities that are essential to master you if want to build customer trust.
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